Exactly What is E-mail Marketing?

Email Marketing is an effective and affordable way to stay engaged with current and prospective customers.

Here’s what happens when you use Email Marketing:

  • Your customers are reminded of you.
  • Your customers repeat business with you because you give great advice or information through your emails.
  • New customers appear since current customers share your emails with their coworkers, friends and family.

Seven quick Email Marketing tips:

  1. Less is More, Get it Out the Door.  We are all short on time, whether you are creating an email to send or you are reading emails from your inbox.  Share only what’s important and get it done.
  2. Do YOU.  Write in your voice, share your perspective and let your personality shine through your emails.  If you have a sense of humor, let it out!
  3. You Have What It Takes.  You don’t have to be a bestselling author to create an email.  Write about what you know, and share it.  You have a passion for being in the business you are in, so share what you know.  It’s not about what you can get, it’s what you can give in email.  Give and they’ll keep coming back.
  4. Don’t Offend.  Avoid the topics of religion, politics, sports, or just plain getting too personal about your life.  You don’t want to make people feel uncomfortable, so stick to what you know
For more information about CAS Buck you can email us at info@caspc.net.
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